At Orenda Advisory & Strategy, the belief is that strategy consulting should be bespoke, long-term solutions that are built on innovative insights and complemented by fresh perspectives. Our brief was to create a ‘world-class’ brand that speaks to their forward thinking and innovative strategy. The company only no logo to start with and Harukami was tasked with bringing their brand communications to life in print, digital and web environments.
Harukami had a blank canvas to develop a creative design for the strategic-based service. The creative approach was to introduce images of that symbolised the essence of the brand. Client is against image cliche and wanted to portray the essence of Orenda: The mystical power present in all people that empowers them to affect the world, or effect change in their own lives.